Most small businesses are careful about what type of marketing strategies they invest in. When you have a limited marketing budget, it’s important that you spend it wisely to get the most for your money.
Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time.
That’s why 97% of marketers are using social media to reach their audiences.
So what’s so great about social media marketing? Here are our agency's top reasons why marketing through social media is a must for small businesses.
1. Your customers are on social media. According to statistics, 70% of the population has at least one social media profile. And by 2021, the number of worldwide social media users is expected to reach about 3.1 billion people. With so many consumers using social media every day, this presents a great opportunity for small businesses who want to reach their online audience.
2. Consumers will be more receptive to your messages when marketing through social media. Users are active on social media platforms such as Facebook, Twitter, Pinterest and Google because these channels offer a fun and easy way to network, keep in touch with friends and family, and stay connected with what’s going on in the world. Typically, users are not on these channels with the expectation that they are going to be marketed to. But this does not mean that social media users aren’t following and interacting with their favorite brands.
3. Marketing through social media increases your inbound traffic. Your social media profiles provide yet another way to get more inbound traffic to your website. This makes marketing through social media an excellent strategy to complement your search engine optimization efforts. Each piece of content that you post to your social media profiles is another opportunity to bring new visitors to your site. Once the visitor gets to your site, you will have the opportunity to convert.
Call us or email us at Isabell Shoff Marketing and let our team of experienced professionals handle your company's social media marketing. Call 306-218-7887 or email isabellshoff@gmail.com to book an appointment today.
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