Whatever your industry, segment and audience, a substantial portion of your customers and leads are on social.
A recent Pew Research Centre study found that 68% of American adults are Facebook users.
Among 18 to 24-year-olds, 78% use Instagram and 45% are on Twitter.
Even among Americans 65 and older, 37% are social media users.
Having access to all those customers helps you boost traffic, particularly for new site content. When you post a new blog or update your homepage, it can take a while to get traction with Google.
That means very few customers will know the new content is there until the next time they’re searching for your product or service.
Social media posts provide an opportunity for the public to find your new web content and click through to your site.
And because those posts will primarily show up in the feeds of followers and people interested in your product, that traffic is typically very targeted.
It won’t just boost your traffic numbers — it will bring in the type of visitors you want to attract.
Comentarios